Interactive Digital Signage Solutions
TapGest develops the interactive layer for digital signage: augmented reality, gesture control, AR photo experiences, games and product showcases — each one delivered in live campaigns for brands and venues.
TapGest develops the interactive software layer that runs on digital signage screens. Instead of a looping spot, the display reacts to the person standing in front of it: a camera detects their movement, and the content answers with an augmented reality scene, a game round, a photo or a live conversation.
Every format on this page has been built for a real campaign in a real public space — shopping centre corridors, outlet malls, arenas and event zones — and runs on the digital signage displays our clients and their signage partners already operate. That constraint shapes the work: interactions have to be understandable in a few seconds, work in bright and noisy environments, and need no app, login or physical contact with the screen.
Interactive Digital Signage
TapGest builds the software layer that turns a standard digital signage screen into an interactive display people actually stop for — driven by movement, gestures, augmented reality or live two-way connection.
Explore solutionAugmented Reality Digital Signage
Augmented reality digital signage puts the audience inside the ad. Visitors see themselves on a large screen surrounded by 3D content, characters or brand assets rendered live over the camera image.
Explore solutionGesture-Controlled Digital Signage
Gesture control turns a screen into a touchless interface. Visitors raise a hand, swipe, spin or scratch in mid-air — and the display reacts immediately.
Explore solutionAR Photo Booth Experiences
An AR photo booth lets visitors step in front of a screen and appear next to something that isn't physically there — a hockey legend, a literary figure or a brand character — and walk away with the photo.
Explore solutionInteractive Digital Signage Games
A game gives people a reason to stop. TapGest builds gesture-controlled games for digital signage — spin the wheel, scratch to reveal — that turn a passing shopper into a participant.
Explore solutionInteractive Product Showcase
An interactive product showcase puts your product story on a screen shoppers can control themselves — revealing features, offers and messages with a gesture instead of a leaflet.
Explore solutionChoose the right interaction
The interaction type is a campaign decision, not a technical one. These are the formats we build and the situations each one fits.
Augmented reality signage
Best when: you want the visitor to appear inside the brand's world on screen
The live camera feed is composited with virtual content, so people see themselves next to players, characters or objects that are not physically there. It suits campaigns with a strong visual asset — a team, a mascot, a statue, a product — and works best where visitors have a moment to stop and look at a large screen.
Augmented Reality Digital SignageGesture control
Best when: you need people to control the screen without touching it
A camera tracks hand position and movement, and the application turns that into on-screen control. Nobody touches the display, which matters in food environments and high-traffic corridors, and the mechanic is visible to bystanders — the queue learns how to play by watching.
Gesture-Controlled Digital SignageInteractive games
Best when: the campaign has a prize, a giveaway or a promoter stand
Spin-the-wheel and similar short-round mechanics give a clear reason to engage and a clear end point. Rounds are deliberately short so a queue keeps moving, and prize segments are built around the brand's actual merchandise or offer.
Interactive Digital Signage GamesAR photo booth
Best when: you want visitors to take something away and share it
The visitor is photographed inside an augmented reality scene and leaves with the image. It fits locations with a story or a landmark to build around, and campaigns where the shareable photo is the point rather than a side effect.
AR Photo Booth ExperiencesInteractive product showcase
Best when: the goal is to demonstrate a product, not to run a competition
The screen becomes a demonstration people drive themselves — exploring features or content at their own pace. It suits electronics and retail areas where the brand needs the product understood rather than simply seen.
Interactive Product ShowcaseNot sure yet?
Best when: you know the location and the goal but not the mechanic
The interactive digital signage overview explains the common ground behind all of these formats: how the camera layer works, what runs on existing displays, and what we need from the location before a campaign starts.
Interactive Digital SignageHow a TapGest experience works
The chain is the same for every format, and everything below is part of what we actually deliver rather than a generic product diagram.
- 1
The display
The campaign runs on digital signage already installed at the venue. We work with the screen, its orientation and its placement rather than asking for new hardware.
- 2
The visitor
Someone walks up and enters the camera's field of view. There is no app to install, no QR code to scan and no registration before the interaction starts.
- 3
The TapGest application
A camera-based detection layer tracks the person and their hand movement. The custom application, built in the brand's visual identity, interprets that as input.
- 4
The response
The screen answers immediately — an AR composite of the visitor and the virtual content, a wheel that spins, a photo that is captured, or in the Telekom installation a live two-way conversation with a studio.
Where these solutions are used
The same interaction behaves very differently in a mall corridor and in an arena concourse. These are the sectors we have delivered campaigns in:
Real campaigns behind each format
Augmented reality in the field
Three deployments where the visitor appeared on screen alongside content that was not physically present:
Gesture control in the field
Four touchless activations where a camera tracked hand movement and nobody touched the display:
Live two-way interaction
One installation went beyond a self-contained application and connected the screen to people elsewhere:
Frequently asked questions
What is interactive digital signage?
It is a digital signage display running an application that responds to the people in front of it, instead of playing a fixed loop. The audience controls what happens on screen, or appears in the content themselves through augmented reality.
How does gesture-controlled digital signage work?
A camera at the display detects the visitor and tracks their hand position and movement. The TapGest application translates that movement into input — spinning a wheel, scratching a surface, selecting an option — and the screen responds in real time.
Does gesture control require touching the screen?
No. The interaction happens in the air in front of the display, so the screen is never touched. That is why we use it in food and beverage activations and in busy shopping centre corridors.
Can TapGest experiences run on large-format digital signage?
Yes. Our campaigns have run on large screens in shopping centres, outlet malls and event venues, and the interaction is designed for the viewing distance of that particular installation.
Do visitors need an app to take part?
In most campaigns no — people simply walk up and interact. The exception is where the campaign itself includes a companion application, as in the Fortuna League experience, where a QR activation and app were part of the design.