Interactive Digital Signage Games
A game gives people a reason to stop. TapGest builds gesture-controlled games for digital signage — spin the wheel, scratch to reveal — that turn a passing shopper into a participant.
What is interactive digital signage games?
Interactive signage games are short, camera-controlled experiences that a visitor can play in front of a display without touching it and without installing anything.
The mechanics are deliberately simple and familiar, so people understand what to do within a second or two and a queue can keep moving.
TapGest has delivered wheel-of-fortune games for Fashion Arena Outlet, Jägermeister and Lasta's Bingo brand, and a gesture-controlled scratch game for Samsung.
How it works
1. Choose the mechanic
Wheel of fortune, scratch-to-reveal or a custom variant matched to the campaign.
2. Brand the game
The game is produced in the brand's visual identity, with its own prizes and messaging.
3. Play with gestures
The camera tracks the visitor's hand so they can spin or scratch in mid-air.
4. Reveal and redeem
The result is shown on screen and can be tied to a discount, sample or giveaway.
Best use cases
- Outlet and mall promotions with a prize pool
- FMCG and drinks brand activations
- Product launches that need to build a crowd
- Loyalty or sampling campaigns
- Seasonal retail moments
Key benefits
A reason to engage
The chance to win converts passive footfall into interaction.
Crowd effect
Watching someone play draws the next participant.
Fast to play
Short rounds suit high-traffic public spaces.
Fully brandable
Visuals, prizes and messaging are built per campaign.
Technology and implementation
- Gesture recognition via camera for hands-free play
- Custom game applications developed per brand
- Proven mechanics: wheel of fortune, scratch-to-reveal
- Runs on the location's digital signage displays
TapGest case studies
Fashion Outlet Praha
Gesture-controlled fashion showcase
Read the case studyJägermeister Campaign
Gesture-controlled spin-the-wheel game for branded merchandise
Read the case studyLasta Campaign for Bingo
Digital wheel of treats at Bingo Shopping Center in Sarajevo
Read the case studySamsung Campaign
Interactive product demonstration with gesture control
Read the case studyFrequently asked questions
What game formats do you offer?
The formats we have delivered in live campaigns are a gesture-controlled wheel of fortune and a gesture-controlled scratch card. Other mechanics can be developed on the same interaction principles.
Do players need a smartphone?
No. The game is played in front of the screen using hand gestures.
Can we hand out real prizes?
Yes. The on-screen result can be linked to whatever the campaign provides, such as a discount, a sample or a giveaway at a nearby stand.
How long does it take to prepare a campaign?
It depends on the mechanic and the assets involved — get in touch with your campaign dates and we will give you a realistic timeline.
Related pages
Add a game to your next activation
Tell us your prize mechanic and we'll build the interactive game around it.