Interactive Displays for Electronics Retail
Electronics sells on experience. Gesture-controlled displays let shoppers interact with the campaign before they ever pick up the product.
The challenges we hear most
Product stories are complex
Feature-heavy products are hard to explain on a static poster or a looping spot.
Demo units get worn out
Hands-on displays in public retail need constant cleaning and repair.
Promo zones are crowded
Every brand in the mall is fighting for the same attention.
Campaign content changes fast
New models and offers arrive faster than printed POS can follow.
How interactive digital signage helps
TapGest builds gesture-controlled applications for electronics campaigns, delivered for Samsung in a Sarajevo shopping mall as a touchless scratch experience.
The interaction is camera-based, so shoppers control the content without touching the screen or a demo device.
The same approach supports interactive product showcases where shoppers reveal features and offers at their own pace.
How it works
Reveal instead of tell
A scratch or swipe gesture uncovers the offer or the feature the shopper chose.
Draw a crowd in the promo zone
Visible interaction pulls attention from surrounding static displays.
Keep hardware untouched
The experience runs on the display, with no device handling required.
Update per campaign
Content is rebuilt for the next model or promotion without new hardware.
Best use cases
- Product launch campaigns in mall promo zones
- Shop-in-shop and brand corner activations
- Seasonal electronics promotions
- Trade fair and demo area displays
- Offer-reveal mechanics tied to in-store purchase
Key benefits
Shoppers explore themselves
Self-paced content beats a fixed-length loop.
No device wear
Nothing is touched, so nothing gets damaged or dirty.
Attention in a crowded zone
Motion and participation stand out among static POS.
Delivered for a global brand
Our Samsung campaign ran in a live retail environment.
Technology and implementation
- Gesture recognition via camera
- Scratch-to-reveal and other reveal mechanics
- Custom campaign content per product
- Deployment on retail digital signage
TapGest case studies
Frequently asked questions
What have you built for electronics brands?
A gesture-controlled scratch application for Samsung, deployed on interactive digital signage in a Sarajevo shopping mall.
Do shoppers touch the screen?
No — the interaction is camera-based, so it is fully touchless.
Can the display show product specifications?
It can show whatever content the brand supplies; we build the interactive layout around your approved product materials.
Can the same display be reused for the next campaign?
Yes — the interactive application is rebuilt with new content on the same display setup.
Related pages
Launching a product?
We'll turn your campaign materials into a touchless in-store experience.