Interactive Brand Activations for Food & Beverage
Food and drinks brands win on moments. A gesture-controlled game turns a screen in a busy space into a branded moment with a prize at the end.
The challenges we hear most
Impulse categories need a trigger
A reminder is not enough; shoppers respond to a reason to act now.
Sampling needs a crowd
Activations depend on getting people to stop at the stand.
Short campaign windows
Promotions run for weeks, so the setup must be quick and reusable.
Public spaces limit touch
Shared touchscreens are impractical around food and drink.
How interactive digital signage helps
TapGest has delivered gesture-controlled prize games for drinks and food brands, including Jägermeister and Lasta's Bingo brand in Sarajevo.
The mechanic is a spin-and-win wheel of fortune played with hand movement in front of the display — no touching, no app.
The game frame is fully branded, so the activation carries the brand's identity, prizes and messaging.
How it works
Brand the game
The wheel, visuals and prizes are produced in the brand's identity.
Play with a gesture
Visitors spin the wheel with a hand movement in front of the screen.
Reveal the prize
The result links to a sample, discount or giveaway handed out at the stand.
Move it to the next location
The same activation can travel across a promotional tour.
Best use cases
- Spin-and-win promotions in malls and retail
- Sampling campaigns and tasting stands
- Seasonal and holiday drinks campaigns
- Festival and event activations
- Trade promotions with a prize mechanic
Key benefits
Draws people to the stand
A game is a visible invitation in a busy space.
Hands-free and hygienic
Nothing to touch, which matters around food and drink.
Ties directly to a prize
The on-screen result connects to the physical giveaway.
Reusable across a tour
One branded application, many locations.
Technology and implementation
- Camera-based hand tracking
- Wheel-of-fortune game mechanic
- Fully branded game visuals per campaign
- Runs on digital signage at the activation site
TapGest case studies
Frequently asked questions
What have you delivered for drinks brands?
A gesture-controlled spin-and-win activation for Jägermeister, and a digital Spin the Wheel campaign for Lasta's Bingo brand in Sarajevo.
Can the game hand out real prizes?
Yes — the on-screen result is tied to whatever the brand provides at the location, such as samples or discounts.
Is a promoter needed on site?
The game itself is self-explanatory. A promoter is only needed if you hand out physical prizes at the stand.
Can we run it in several cities?
Yes, the same branded application can be deployed at each stop of a promotional tour.
Related pages
Running a promotion?
Send us your prize mechanic and campaign dates — we'll build the branded game around it.