Fashion Arena Outlet Prague: Hand Gesture-Controlled Wheel of Fortune
Spin to Win: Hand Gesture-Controlled Wheel of Fortune Transforms Shopping Experience at Fashion Arena Outlet in Prague
The Challenge
Fashion Arena Outlet wanted to make routine shopping visits more memorable and to reward shoppers in a way that felt like entertainment rather than a standard promotion, without adding a touchscreen for people to queue at or clean.
The Solution
TapGest built a Hand Gesture-Controlled Wheel of Fortune on digital signage: shoppers set the wheel in motion with a simple hand gesture, with prizes ranging from instant discounts on fashion essentials to gift cards and a shopping spree for the ultimate prize.
The Visitor Experience
As shoppers approached the display, a vibrant screen showed the spinning wheel, inviting them to take part. With a hand gesture they set the wheel in motion, and anticipation built as they awaited the result and the chance to unlock exclusive rewards.
The sequence is deliberately short: step in front of the screen, raise a hand, spin, read the result. Nobody is asked to register, install anything or wait for a promoter, which is what allows the wheel to work in an outlet corridor where people are walking between stores rather than standing in a fan zone.
Implementation
The application uses camera-based hand tracking to translate a gesture into the wheel spin, with the game mechanic, visuals and prize tiers built specifically for the outlet's branding, and sponsored prizes and visuals integrated directly into the digital signage.
Technology Setup
The outlet's digital signage display, a camera facing the area in front of it, and the TapGest wheel application — that is the whole installation. Hand tracking is derived from the camera image, so there is no controller, wearable or additional sensor to mount and calibrate. Prize segments, their weighting and the result screens are campaign configuration, which is how the same build carries a different brand and a different prize pool at the next location.
The practical consideration in a retail corridor is the interaction zone. The camera defines where a shopper has to stand to be recognised, so the screen position determines whether people naturally step into that zone or walk past just outside it — placement matters at least as much as the software.
Results
The wheel gave the outlet a promotion shoppers played rather than read, with the prize pool and branding built into the game itself. Because it is camera-driven, it ran in an open public corridor with no touchscreen to queue at or clean. We do not publish sales, footfall or return-visit figures for this campaign.
Frequently asked questions
How do shoppers play the Wheel of Fortune?
By making a hand gesture in front of the display — no touchscreen or app is needed.
What could shoppers win?
Prizes ranged from instant discounts on fashion essentials to gift cards, with a shopping spree as the top prize.
Why gesture control instead of a touchscreen?
A touchscreen in an open corridor has to be cleaned and creates a physical queue at the glass. A camera-driven wheel lets one person play while the next ones watch from a step back, and the outlet does not add a surface to maintain.
What equipment was installed at the outlet?
A digital signage display and a camera pointed at the space in front of it. The gesture tracking works from that camera image alone, so no extra sensor or controller was needed.