Interactive Product Showcase
An interactive product showcase puts your product story on a screen shoppers can control themselves — revealing features, offers and messages with a gesture instead of a leaflet.
What is interactive product showcase?
A product showcase display combines product content with a camera-based interaction layer, so shoppers explore at their own pace rather than watching a loop.
It works next to the shelf, in a promo zone or at a brand stand, and it gives staff a natural way to start a conversation with an interested shopper.
TapGest delivered a gesture-controlled scratch application for Samsung in a Sarajevo shopping mall, where visitors revealed campaign content directly on the display.
How it works
1. Structure the product story
Key messages, offers and visuals are laid out as steps the shopper can reveal.
2. Build the interactive layer
The application is developed so each gesture uncovers the next part of the story.
3. Place it where shoppers are
The display is positioned in the promo zone or product area.
4. Run and adapt
Content can be updated for a new product or a new phase of the campaign.
Best use cases
- Electronics and appliance promotion in retail
- New product launches in mall promo zones
- Brand stands and shop-in-shop areas
- Trade fairs and demo areas
- Campaigns combining product info with a promotional offer
Key benefits
Shopper-led pacing
People see the content they choose, in their own time.
Stands out on the shop floor
Interaction attracts attention that static POS material does not.
Touchless
No shared touchscreen surface in a public retail environment.
Easy to refresh
The same interactive frame can carry a new product story.
Technology and implementation
- Gesture-controlled reveal mechanics (as used in the Samsung scratch app)
- Camera-based hand tracking
- Custom product content and layouts per campaign
- Deployment on retail digital signage displays
TapGest case studies
Frequently asked questions
What can shoppers do with the display?
They control the product content with hand gestures — for example revealing campaign content, as in the Samsung scratch app we built for a Sarajevo shopping mall.
Can it run in an unstaffed location?
Yes. The experience is self-explanatory and does not require a promoter to operate it, though staff nearby can use it as a conversation starter.
Can the content be changed during the campaign?
Yes — the product content is prepared per campaign and can be updated for new phases or products.
Which retail categories does this suit?
We have delivered it in electronics, and the same principle applies wherever a product benefits from being explained rather than just displayed.
Related pages
Make your product display interactive
Send us your product story and we'll turn it into an interactive showcase.