Interactive AR for Sports & Entertainment
Fans come for the atmosphere. AR digital signage lets them step into it — appearing on screen with the players, the league and the brand.
The challenges we hear most
Fan zones need an attraction
Screens showing highlights compete with everything else happening at the venue.
Sponsors want more than a logo
Brands increasingly ask for participation, not another static placement.
Short windows around matches
Engagement has to work in the minutes before, between and after play.
Content has to travel
Campaigns often move between venues and events during a season.
How interactive digital signage helps
TapGest builds AR fan experiences for sport properties and betting brands, including work for the Fortuna League and the Ice Hockey World Championship.
For the championship campaign we captured Czech hockey legends so that fans could appear on a big screen alongside them.
The same AR signage approach supports betting and entertainment brands such as Admiral in Bosnia and Herzegovina.
How it works
Put fans next to the players
AR compositing places captured athletes into the live camera image with the fan.
Make it shareable
Fans photograph and post the moment, extending the campaign beyond the venue.
Carry sponsor branding
The AR scene itself is branded, so the sponsor is part of the experience.
Move it between venues
The application travels with the campaign across matches and locations.
Best use cases
- Championship and tournament fan zones
- League-wide campaigns across match days
- Betting and casino brand activations
- Sponsor activations at arenas and stadiums
- Roadshows between host cities
Key benefits
Fans become the content
The audience appears in the campaign, not just next to it.
Strong sponsor story
Participation gives partners something to report beyond impressions.
Quick per-fan interaction
Designed for the crowds and short windows around matches.
Reusable across the season
Scenes and assets can be redeployed at further events.
Technology and implementation
- Real-time AR rendering over live camera feed
- Capture sessions with real athletes for AR content
- Large-format display installations in fan areas
- Camera-based visitor detection
TapGest case studies
Frequently asked questions
Can fans appear with real players?
Yes. For the Ice Hockey World Championship 2024 campaign we captured Czech hockey legends specifically so fans could pose with them in augmented reality.
Does this work for betting brands?
Yes — we have delivered AR digital signage for the Fortuna League and for Admiral in Bosnia and Herzegovina.
Can one installation serve several matches?
Yes, the application is built for the campaign and can be redeployed at further events and venues.
What space is needed?
Room for a large screen, a camera and an area where fans can stand in view of it — typically a fan zone or concourse position.
Related pages
Building a fan experience?
Tell us about the event and the sponsor, and we'll propose an AR fan activation.