Interactive Digital Signage for Shopping Malls
Malls already have the screens and the footfall. TapGest adds the interaction that makes visitors stop, play and remember the campaign.
The challenges we hear most
Screens blend into the background
Shoppers pass looping video walls without registering the message.
Dwell time is short
Atriums and corridors give a campaign only a few seconds to make an impression.
Hard to prove engagement
Passive signage gives tenants and brands little to point at beyond footfall estimates.
Hygiene and wear on touch kiosks
Shared touchscreens in public areas need cleaning and maintenance.
How interactive digital signage helps
Shopping centres are TapGest's most frequent environment: we have run campaigns in Aupark Bratislava, Quadrio Prague, Fashion Arena Outlet Prague and malls in Sarajevo.
The formats that work in malls are short, visible and shareable — an AR moment, a gesture-controlled prize game or a live conversation on a screen.
Because the experience is camera-driven, it works in open public space with no touch surface and no app download.
How it works
Turn the atrium into a stage
A large AR display makes shoppers part of the campaign, and the crowd it draws becomes part of the attraction.
Give a reason to engage
A gesture-controlled wheel of fortune or scratch game ties the interaction to a tenant offer or giveaway.
Create a shareable keepsake
AR photo experiences send visitors away with branded content they post themselves.
Connect people, not just screens
The Telekom Respect campaign used live two-way audio and video between a studio and Aupark Bratislava.
Best use cases
- Atrium activations during peak trading periods
- Outlet and centre-wide promotions with a prize mechanic
- Seasonal and holiday campaigns
- Tenant and brand co-marketing moments
- Landmark or attraction experiences for visitors
Key benefits
Stops foot traffic
Interaction beats a looping spot in a busy corridor.
Sellable to tenants
An interactive activation is a distinct package, not another ad slot.
Touchless by design
No shared surfaces in high-traffic public areas.
Proven in the region
Delivered in centres across Slovakia, Czechia and Bosnia and Herzegovina.
Technology and implementation
- Camera-based gesture and body tracking
- Real-time AR rendering on large-format displays
- Live two-way audio and video connection
- Deployment on the centre's existing digital signage
TapGest case studies
Telekom - Respect Campaign
Interactive AR experience at Aupark Mall promoting digital respect
Read the case studyFranz Kafka Photo Experience
AR photoshoot with iconic statue at Quadrio Mall
Read the case studyFashion Outlet Praha
Gesture-controlled fashion showcase
Read the case studyLasta Campaign for Bingo
Digital wheel of treats at Bingo Shopping Center in Sarajevo
Read the case studyFrequently asked questions
Can the experience run on our existing mall screens?
In most cases yes — we deliver the interactive application and the camera-based interaction layer for displays already installed in the centre.
What formats work best in a mall?
Short, self-explanatory ones: AR photo moments, gesture-controlled prize games, and live interactive campaigns like Telekom Respect.
Is it suitable for a public, unstaffed area?
Yes. The experiences are designed so that a passer-by can understand and start them without assistance.
Which centres have you worked with?
Our mall campaigns include Aupark Bratislava, Quadrio Prague, Fashion Arena Outlet Prague and shopping malls in Sarajevo.
Related pages
Planning a campaign in your centre?
Tell us about the location and the trading period, and we'll propose a format that fits the space.