Ice Hockey Championship 2024
Immersive AR fan experience bringing the excitement of ice hockey to life
Augmented Reality
Immersive AR experiences that blend digital content with the physical world, creating memorable brand interactions.
- Real-time tracking
- 3D object placement
- Interactive filters
Gesture Control
Touch-free interaction using advanced hand tracking and gesture recognition for intuitive user experiences.
- No physical contact
- Natural movements
- Instant response
Solutions
Interactive formats we build for digital signage — each one proven in live campaigns
Interactive Digital Signage
TapGest builds the software layer that turns a standard digital signage screen into an interactive display people actually stop for — driven by movement, gestures, augmented reality or live two-way connection.
Learn moreAugmented Reality Digital Signage
Augmented reality digital signage puts the audience inside the ad. Visitors see themselves on a large screen surrounded by 3D content, characters or brand assets rendered live over the camera image.
Learn moreGesture-Controlled Digital Signage
Gesture control turns a screen into a touchless interface. Visitors raise a hand, swipe, spin or scratch in mid-air — and the display reacts immediately.
Learn moreAR Photo Booth Experiences
An AR photo booth lets visitors step in front of a screen and appear next to something that isn't physically there — a hockey legend, a literary figure or a brand character — and walk away with the photo.
Learn moreInteractive Digital Signage Games
A game gives people a reason to stop. TapGest builds gesture-controlled games for digital signage — spin the wheel, scratch to reveal — that turn a passing shopper into a participant.
Learn moreInteractive Product Showcase
An interactive product showcase puts your product story on a screen shoppers can control themselves — revealing features, offers and messages with a gesture instead of a leaflet.
Learn moreMarket Segments
Delivering innovative solutions across diverse industries
Shopping Malls
Interactive campaigns that drive foot traffic and enhance shopping experiences
Sport & Entertainment
Engaging experiences for betting, casino, and sporting events
Electronics
Product showcases with interactive demonstrations and AR try-ons
Food & Drinks
Brand activations that create memorable consumer connections
Telecommunications
Innovative campaigns for telecom brands and digital services
Featured Campaigns
Explore our portfolio of successful interactive experiences
Telekom - Respect Campaign
Interactive AR experience at Aupark Mall promoting digital respect
Fortuna League
AR-enhanced betting experience
Franz Kafka Photo Experience
AR photoshoot with iconic statue at Quadrio Mall
Ice Hockey Championship 2024
Immersive AR fan experience bringing the excitement of ice hockey to life
Fashion Outlet Praha
Gesture-controlled fashion showcase
Jägermeister Campaign
Gesture-controlled spin-the-wheel game for branded merchandise
Lasta Campaign for Bingo
Digital wheel of treats at Bingo Shopping Center in Sarajevo
Samsung Campaign
Interactive product demonstration with gesture control
Latest Insights
Discover the stories behind our innovative projects
Behind the Scenes: Capturing Czech Hockey Legends in Augmented Reality
An inside look at creating an innovative AR experience for the Ice Hockey World Championship 2024 in Prague
How Gesture-Controlled Digital Signage Actually Works
The interaction pipeline behind touchless signage, what the visitor physically does, and why the space in front of the screen decides whether it works — based on TapGest deployments in Prague and Sarajevo.
AR Digital Signage: Real Deployment Formats and Examples
Three AR signage formats we have actually deployed — a screen-first photo experience in a Prague mall, a city-wide championship activation and a QR-to-app fan experience — and how to tell which one a venue needs.
How AR Photo Booths Work at Sports Events
The visitor journey, delivery models and production work behind AR photo activations at sports events, drawn from the Ice Hockey World Championship 2024 and the Fortuna League fan experience.
Capturing Athletes for AR: Inside a Player Capture Session
How seven Czech hockey legends were photographed in a studio and turned into AR figures that hold up standing life-size next to a fan on digital signage in Prague.