Solution

    Gesture-Controlled Digital Signage

    Gesture control turns a screen into a touchless interface. Visitors raise a hand, swipe, spin or scratch in mid-air — and the display reacts immediately.

    What is gesture-controlled digital signage?

    Gesture-controlled digital signage uses a camera to track the visitor's hand and body movement, so the content can be operated without any physical contact with the display.

    It removes the hygiene and wear concerns of touchscreens and works at a distance, which makes it well suited to busy public spaces such as malls and outlets.

    TapGest has delivered gesture-controlled campaigns including a wheel of fortune at Fashion Arena Outlet in Prague, a scratch app for Samsung in Sarajevo, and spin-and-win activations for Jägermeister and Lasta.

    How it works

    1. Detect the visitor

    A camera at the display recognises when someone steps into the interaction zone.

    2. Track hand movement

    The application follows the hand position and translates it into on-screen control.

    3. Trigger the mechanic

    A spin, swipe or scratch gesture starts the game or reveals the content.

    4. Deliver the outcome

    The result — a prize, a code or a product message — is shown on screen.

    Best use cases

    • Touchless prize games in malls and outlets
    • Product promotion in electronics and FMCG retail
    • Brand activations where queues and hygiene matter
    • Wayfinding-style browsing without a touchscreen
    • Event stands and pop-up locations

    Key benefits

    Fully touchless

    No shared surfaces, no cleaning routine, no hardware wear.

    Playful by nature

    Gesture mechanics like spinning or scratching are fun and self-explanatory.

    Visible from a distance

    People waiting nearby see the interaction and join in.

    Proven mechanics

    Wheel of fortune and scratch-to-reveal formats already run in live retail locations.

    Technology and implementation

    • Camera-based hand and body tracking
    • Custom gesture-controlled applications built per campaign
    • Game mechanics such as wheel of fortune and scratch-to-reveal
    • Runs on existing digital signage displays in retail environments

    TapGest case studies

    Shopping Malls

    Fashion Outlet Praha

    Gesture-controlled fashion showcase

    Read the case study
    Electronics

    Samsung Campaign

    Interactive product demonstration with gesture control

    Read the case study
    Food & Drinks

    Jägermeister Campaign

    Gesture-controlled spin-the-wheel game for branded merchandise

    Read the case study
    Food & Drinks

    Lasta Campaign for Bingo

    Digital wheel of treats at Bingo Shopping Center in Sarajevo

    Read the case study

    Frequently asked questions

    What is touchless digital signage?

    It is signage operated without physical contact. In our implementations a camera tracks the visitor's hand, so gestures replace taps and swipes on a touchscreen.

    Is gesture control easy for first-time users?

    Yes — the mechanics we use, such as spinning a wheel or scratching a card in the air, are familiar and are explained by a short on-screen prompt.

    Does it work in busy environments?

    It is designed for them. Our gesture campaigns have run in shopping malls and outlet centres during regular trading hours.

    Can it be combined with a prize mechanic?

    Yes. Most of our gesture campaigns end with a reveal — a discount, a giveaway or a promotional message.

    Related pages

    Interested in a touchless activation?

    We'll help you pick a gesture mechanic that matches your location and campaign objective.