Jägermeister: Gesture-Controlled Spin-the-Wheel Game on Mall Digital Signage
A touchless spin-the-wheel game that turned a mall screen into a Jägermeister prize moment
The Challenge
A spirits brand in a shopping centre has a narrow window: the audience is walking past, the category cannot be sampled everywhere, and a looping spot on a screen gets ignored. Jägermeister wanted a promotional moment shoppers would stop for and associate with the brand, without staffing every screen with a promoter.
The Solution
TapGest developed a branded spin-the-wheel application for the centre's digital signage. The wheel, its segments and the surrounding artwork were produced in Jägermeister's visual identity, and the prizes were exclusive branded merchandise rather than a generic discount.
The Visitor Experience
A shopper stops in front of the display, raises a hand and spins the wheel with a movement in mid-air. The screen is never touched. The wheel slows, lands on a segment, and the result is shown immediately — a short round that keeps a queue moving and lets the people waiting see how it works before their turn.
Implementation
The game runs as a camera-based gesture application on the existing signage: the camera tracks the shopper's hand position and translates the spin gesture into wheel motion. Prize segments and their weighting are configured for the campaign, and the whole frame is rebuilt per brand rather than reskinned from a template.
Technology Setup
The setup is deliberately minimal: the venue's existing digital signage display, a camera facing the area in front of it, and the TapGest application running the wheel. Hand tracking is done from the camera image alone — there is no wearable, no controller and no depth sensor to calibrate — which is what makes the same build portable between locations. The prize table, segment artwork and result screens are configuration for the campaign, not code changes.
Results
The activation gave Jägermeister a branded interaction in a mall corridor instead of another ad slot, with the merchandise handout tied directly to the on-screen result. We do not publish participation or sales figures for this campaign.
Frequently asked questions
Do shoppers touch the screen to spin the wheel?
No. The spin is triggered by a hand gesture in the air in front of the display; a camera tracks the movement, so the interaction is fully touchless.
What could shoppers win?
Exclusive Jägermeister branded merchandise, handed out at the location.
What equipment was needed on site?
The shopping centre's existing digital signage display and a camera facing the area in front of it. The gesture tracking works from the camera image, so no additional sensor or controller was installed.
How long does one round take?
A single spin is a short round by design — the shopper raises a hand, spins, and sees the result immediately — so a queue in a mall corridor keeps moving and bystanders can see how the game works before their turn.