Interactive Campaigns for Telecommunications Brands
Telecom brands talk about connection. Interactive digital signage lets them demonstrate it live, in a public space, between real people.
The challenges we hear most
Brand promises stay abstract
Connection and closeness are hard to prove in a 30-second spot.
Retail and mall presence is passive
Operator screens usually show tariffs, not experiences.
Emotional campaigns need proof
Purpose-led messaging is only credible when people experience it.
Public activations must be inclusive
Anyone passing should be able to take part without instructions.
How interactive digital signage helps
For Slovak Telekom's Respect campaign, TapGest delivered an installation at Aupark Bratislava that connected shoppers with actors in a studio through live two-way audio and video.
Visitors could see, hear and talk to a person on the other side of the screen — turning the brand's message about respect and communication into a real interaction.
The same interactive signage capabilities extend to AR and gesture-controlled formats for operator campaigns and retail spaces.
How it works
Make the message experiential
The campaign idea becomes something a visitor does, not something they watch.
Connect two locations live
Cameras, microphones and live streaming enable a natural, lag-free conversation.
Place it where people are
The installation runs in the mall, in front of everyday shoppers.
Capture the moments
Real interactions become campaign content for wider channels.
Best use cases
- Purpose-led brand campaigns in public spaces
- Operator activations in shopping centres
- Product and service launches
- Retail store experience zones
- Event and sponsorship activations
Key benefits
Proves the brand promise
Connection is demonstrated, not claimed.
Genuine reactions
Real conversations produce authentic content for the wider campaign.
Open to everyone
Anyone passing can take part with no app and no setup.
Delivered for a national operator
Built and run for Slovak Telekom at Aupark Bratislava.
Technology and implementation
- Live two-way audio and video connection between studio and installation
- High-definition cameras and microphones
- Low-latency streaming for natural conversation
- Integration with digital signage displays and speakers on site
TapGest case studies
Frequently asked questions
What did you build for Slovak Telekom?
An interactive installation at Aupark Bratislava where shoppers held live two-way conversations with actors in a studio, as part of the Respect campaign.
Can this be combined with AR?
Yes — the same interactive signage platform supports augmented reality and gesture-controlled formats.
Is it suitable for operator retail stores?
Yes, wherever there is a display, a camera position and space for visitors to stand in front of it.
How is the campaign content reused?
Real interactions captured during the activation can be edited into content for the brand's other channels.
Related pages
Bringing a telecom campaign to life?
Tell us the message you need to prove and we'll design the interactive format for it.