OC VARYÁDA KARLOVY VARY
And OC Central is one of the largest and most modern in its region. The owner's portfolio historically also includes the OC Palladium project in Prague, where we are also a solution provider. TapGest is a strategic partner for the digitalisation of communication with the centres' customers. The goal of the mall management and the owner is to make the mall's communication with customers as efficient and fast as possible. From a marketing perspective and to maximize the convenience and increase the comfort of visitors to the centers as well as to support with a modern format the possibility of promoting the offer to tenants. In OC Central Most there are 6 of the most modern and technologically advanced digital screens, in OC Varyáda in Karlovy Vary there are 4 such screens. TapGest has thus helped to fulfil the ambitions for further development of the centres and we will be happy to participate in 'other pilot projects of our partner EPG GLOBAL PROPERTY.
The TapGest company helped our two regional shopping malls, Varyáda and Central Most, to digitise all their spaces from paper to digital. This allows us to offer more flexible and extensive advertising space to all our tenants to promote products and services.