Reports and Statistics

Gain valuable marketing insights from on-demand reports and live statistics that are based on information gained from player or through device’s camera.

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OOHBoard​​​​​​
Impressions​​​​​​
Impressions​​​​​​

Impressions

Each time an ad is displayed on a screen, it counts as an impression. In the digital media world, this term is also known as a “play”.

Views​​​​​​

Views

When a screen is equipped with a camera, screens create reports on how many people viewed the device or a particular ad.

Views​​​​​​
Demographics​​​​​​
Demographics​​​​​​

Demographics

Devices equipped with a camera can recognize people by gender or age. In your reports, you will see a breakdown of viewers based on their demographics, either for the entire marketing campaign or for particular visuals.

Geography​​​​​​

Geography

Impressions and views are distributed evenly based on their locations.

Geography​​​​​​
Dwell Time​​​​​​
Dwell Time​​​​​​

Dwell Time

The length of time an individual spends in a Screen Exposure Zone, which is a location from which the screen is visible.

Features

Free digital signage player
Receive a free digital signage player through which you can control the content played on all of your screens.
 Measured viewership
Thanks to the device built-in camera, you can now get to know your customers and see who is looking at what kind of ad.
Cloud portal
Store all of your files, visual content and reports on our cloud. You can access the cloud by using your mobile device or PC.
Central screen management
Manage all of your screens from one location, either via our in-browser interface or through our app for mobile devices.
Reports and Statistics
Gain valuable marketing insights from on-demand reports and live statistics that are based on information gained from player or through the device’s camera.
Sell free capacities
Do you have surplus screen time on your devices? Offer them to other clients and earn money in the process.