Each time an ad is displayed on a screen, it counts as an impression. In the digital media world, this term is also known as a “play”.
When a screen is equipped with a camera, screens create reports on how many people viewed the device or a particular ad.
Devices equipped with a camera can recognize people by gender or age. In your reports, you will see a breakdown of viewers based on their demographics, either for the entire marketing campaign or for particular visuals.
Impressions and views are distributed evenly based on their locations.
The length of time an individual spends in a Screen Exposure Zone, which is a location from which the screen is visible.